ENTREPRENEUR LIFE STYLE IN MODERN RUSSIAN SOCIETY

Kosharnaya Galina Borisovna, Doctor of sociological sciences, professor, head of sub-department of sociology and human resource management, Penza State University (Penza, 40 Krasnaya str.), k-galina@1yandex.ru
Kiselev Evgeniy Anatol'evich, Postgraduate student, Penza State University (Penza, 40 Krasnaya str.), kis2008.88@mail.ru

316.334.2

The article introduces results of the survey carried out among the businessmen of the Penza and Penza region. The objective was to identify the most important aspects and characteristics of the life style of Russian entrepreneurs as specific subjects of social work and social reproduction. Based on the data the authors analyze and identify the main characteristics of entrepreneur lifestyle.

social structure, entrepreneurial layer, business layer, consumer behavior, prestigious consumption, values lifestyle.

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